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	<title>Comments on: The Social 7 - Week of March 9th</title>
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	<link>http://www.thesocial7.com/2009/03/the-social-7-week-of-march-9th/</link>
	<description>A conversation on the top 7 stories in social media and marketing.</description>
	<pubDate>Wed, 08 Sep 2010 04:29:47 +0000</pubDate>
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		<title>By: Boraccha</title>
		<link>http://www.thesocial7.com/2009/03/the-social-7-week-of-march-9th/comment-page-1/#comment-34</link>
		<dc:creator>Boraccha</dc:creator>
		<pubDate>Thu, 12 Mar 2009 04:04:45 +0000</pubDate>
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		<description>Great updates. The question I pose is: yes Skittles increased their traffic. But, at what cost?  And, as a follow up question -- what was the strategy to leverage this increase in visibility?  Definitely like the bold move, but I'm sure brand managers were "skittling" their pants.</description>
		<content:encoded><![CDATA[<p>Great updates. The question I pose is: yes Skittles increased their traffic. But, at what cost?  And, as a follow up question &#8212; what was the strategy to leverage this increase in visibility?  Definitely like the bold move, but I&#8217;m sure brand managers were &#8220;skittling&#8221; their pants.</p>
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